May 20, 2021 10:20:02 PM 4 min read

3 Major reasons for transitioning to digital signage for your business

The digital signage industry is expanding rapidly and is expected to grow by $7 billion between 2020 and 2024. The predicted compound annual growth rate for the market during this period is almost 6%. Like every aspect of life in the United States, technology has transformed how we do businesses completely. The advancements in technology are more apparent in the advertising and marketing industry compared to most industries, with digital marketing and signage solutions replacing traditional advertising tools such as print and TV ads.

In-store and outdoor advertising has undergone a dramatic shift as businesses are on the search for new ways to engage their customers and promote their products and services more effectively. While digital signage is the perfect solution for modern advertising and marketing strategies, many businesses are still hesitant to make the transition due to budget constraints and various other factors.

Here are some of the top concrete reasons why it might be time to get digital signage for your business:

Boost your bottom line

One of the biggest benefits of embracing digital signage for the marketing strategy of your business is its impact on the bottom line. The core purpose of any business is to make a profit while keeping the costs as low as possible. By replacing all your print advertising with digital signage, you will not only save your business a lot of money, but you will also be able to target a wider audience and attract more potential customers, resulting in an increase in sales and better ROI.

Quick and easy updates

The content for digital signage is extremely easy to change, enhance, update, or manipulate and does not require extensive re-writes or re-launch of the entire marketing campaign. By synchronizing all your digital signage through a single platform, you can change the content anytime you want with a simple upgrade. You can also keep your audience informed with real-time updates on deals and discounts through a single digital platform and even promote new products and services instantly.

Grabs attention and amplifies the reach of your brand

If your advertisements fail to generate awareness for your brand and grab the attention of more people, it might be time to transition to digital signage. Digital signage catches the attention of more people compared to traditional forms of advertising by using eye-catching visuals and graphics.

Digital signage can also be transformed into a multi-message and multi-media display that you can use to share everything about your brand that you can’t in a single print ad, such as pricing, product information, photos, social media handles, community outreach, and more.

Using videos on your digital signage displays can help you amplify the reach of your brand and get more of your message across in significantly less time!  

Cirrus LED — innovative digital signage for your business

Cirrus LED offers a wide range of the latest digital signage solutions with innovative software and advanced technology. We use our unique market insight and industry experience to create effective digital signage for businesses.  Our comprehensive digital signage solutions include LED signs, high-resolution LED signs, electronic display boards, electronic message centers, and digital signage for all kinds of businesses, including healthcare facilities, educational institutes, and retail stores in New Hampshire.

Get in touch with our team of digital signage experts for more information!