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Customer Story:
Puckett's Restaurant
Puckett's Restaurant
Pigeon Forge, Tennessee
Challenges with visibility and a need to bring more attention to their live events
A 6'x8' double-sided digital sign and Cirrus's easy-to-use ScreenHub content management software
Over 40% increase in sales within two months of installation
Puckett's has been around for over fifty years, serving southern food, barbecue, brisket, pork and smoked chicken. They're known for live music and being a place where family and friends can get together to have a good time.
Learn from General Manager Michael Zelenak about why they chose Cirrus when they decided to install an outdoor digital sign, what the installation experience was like and the results that they're seeing from being able to promote their upcoming events, current specials and live music.
The Challenge: Limited Visibility
A well-known chain of restaurants in Tennessee, Puckett's Restaurants, expanded to a Tennessee tourist-destination, Pigeon Forge, in 2019.
Puckett's, known for their slow-cooked BBQ, laid-back atmosphere and live music, was excited to expand to the mountain vacation town, where tourists came to enjoy Dollywood, the Titanic Museum and more than 80 attractions.
Pigeon Forge, however, proved to be a more challenging location than others they had opened. The Puckett's team discovered that their location looked too similar to a popular tourist attraction across the street, the Incredible Christmas Place. They also found that tourists from other states didn't know what food and entertainment options Puckett's offered.
By 2022, the Puckett's team had realized that they needed to increase visibility and get a digital sign to advertise their unique events and delicious specials.
When they'd opened the restaurant, the team had gotten designs that included a digital display under their famous Puckett's sign. The original sign providers offered difficult-to-use software, so the Puckett's team ultimately decided to look for other digital sign partners.
The Puckett's team came to Cirrus looking for:
- A way to better communicate their events and food offerings to tourists
- A sign that could fit on their existing static sign mount
- Easy-to-use software for their team to update
The Solution
Puckett's invested in a 6'x8' double-sided sign with 6mm resolution to attract interest from tourists traveling both ways down the parkway. They loved how Cirrus took full management over the project and made it easy from start to finish – including selecting the optimal sign resolution for their location, working with the team to get the sign update permitted, and then collaborating with Puckett's existing sign shop for installation.
The Puckett's team appreciated how easy ScreenHub, Cirrus's digital sign software, was to use. Thanks to quick training from Cirrus Support, their marketing department can now program in specials, live events and updates from their headquarters in Franklin, Tennessee and see the new advertisements reflected immediately on the sign in Pigeon Forge.
Puckett's loves using their sign to entice tourists to their restaurant for events. "We can put live music on a sign," recounts General Manager Mike Zelenak. "The graphics are amazing... it's like you're standing in front of the stage watching the music play." They also use their sign to entice hungry tourists with specials and delicious displays of food.
The results have been incredible. Within two months of the Cirrus sign being installed, Puckett's saw over a 40% increase in revenue—during the slow winter months of January and February. They're attracting more tourists new to Puckett's and are able to attract more people to their live events.
