How to Buy a Digital Sign
A step-by-step guide to help you get started.
Assess Your Signage Strategy
Understanding your current signage helps identify areas for improvement and potential cost savings with digital solutions.
Define Your Objectives
Utilize our Digital Signage ROI Calculator to project potential returns based on your goals.
Are you aiming to increase foot traffic, promote specific products, or enhance brand visibility? Consider that businesses often see a revenue increase 15-60% after implementing digital signage.
Explore Content Possibilities
Brainstorm content ideas and consider the frequency of updates to maximize engagement.
- Promote sales and new products
- Share event announcements and community highlights
- Display social media feeds and QR codes
- Recognize employee achievements and share holiday greetings
Determine Optimal Viewing Distance
This information helps in selecting the appropriate sign size and resolution for maximum impact.
- Is your business on a busy road or in a pedestrian area? Measure the distance from which viewers will see your sign. This will help determine the type of resolution you will need for optimal visibility.
Choose the Right Sign Type
Each type serves different needs based on location, audience, and budget.
Plan Your Budget and Financing
- Compare current monthly signage expenses with potential digital signage investments.
- Consider reallocating budgets from traditional advertising channels.
- Pay the full amount at once.
- Spread payments over time without interest, aligning costs with increased revenue.
Consult with Cirrus Experts
Ready to make the switch? Our team is here to assist you in selecting the perfect digital signage solution tailored to your business needs.
Contact us to schedule a free consultation and take the first step toward transforming your on-premise marketing.
