People Counter 2.0™

Plug-and-play foot traffic sensor that continuously learns from its environment to optimize your revenue. Included free with every Cirrus Outdoor LED Display.

Measure Foot Traffic.
Unlock Customer Growth.

Instant Intelligence

Connects to WiFi and syncs with your ScreenHub account in minutes to track foot traffic.


Measure True Lift

Precisely quantifies how much additional foot traffic your LED display generates after install.


Boost Performance

Optimizes the content on your Cirrus LED displays by feeding data to the Optimization Engine in your ScreenHub Account.

Privacy & Accuracy You Can Count On

100% Anonymous
(No Cameras, No Faces)

Secure Cloud
Architecture

Accurate Radar
Sensing

Specifications

Size83mm Diameter x 27mm Height
MaterialABS+PC
Communication TechnologyWiFi
Operating Temperature-10°C to 45°C
Operating Humidity0~95% Real Humidity
Radar Operating Frequency60GHz
Radar Antenna Design4T4R
Power Supply DC 12V/1A
Detection Angle120°
LED 1 RGB Light
OTA UpdateYes
LAN UpdateYes
Spec
Support

You ask, we answer

How does the People Counter 2.0™ track people?

The People Counter 2.0™ uses 60GHz Millimeter Wave radar, not a camera. During setup, the customer defines a small detection zone below their door/gate. Whenever a person fully crosses that zone, the radar detects a change in its Millimeter Wave signal pattern and registers either an entry or an exit. The People Counter uses an on-device AI model that continually adapts to its environment to filter out noise (shopping carts, swinging doors, pets, etc.), but it cannot see, recognize, or remember any specific individuals. Instead, it detects the general presence of a person as they cross the detection zone. Because the People Counter does not track individuals, average dwell time is calculated mathematically, using a standard formula called Little’s Law.

What about privacy?

Since the People Counter 2.0™ does not use a camera, it cannot capture faces, identity, clothing, or any personal characteristics. It does not track movement within the store or follow the same person over time. Every 60 seconds, our server receives only three pieces of data from the People Counter:

  • The number of entries
  • The number of exits
  • A timestamp tied to the device’s MAC address

The system is fully anonymous by design and does not record any images, videos, biometrics, or personally identifiable information.

Does it use a standard power outlet?

Yes, the People Counter 2.0™ uses a standard 120-volt power outlet.