The Boardwalk Bar and Grill
Key Benefits
- Showcasing specials with bright imagery vs. plain text
- Promoting multiple events from one platform
Background
Derek Clark, owner of The Boardwalk, had an existing sign with a readerboard, but he was frustrated with not being able to highlight all of the features of the Boardwalk including live music, food and drink specials etc. Derek wanted a way to upgrade his old sign into one that could engage with his community.
Challenge
- Replacing sign to improve branding and public perception
- Increasing traffic and revenue
- Increasing community engagement
Solution
After considering several different options for his sign, Derek settled on Cirrus.
- Derek has been able to display images of his drink specials and food prices, including vibrant pictures of his famed $5 Mai Tai.
- Derek can now share live music set times and other events including Karaoke.
- The easy onboarding and training of signage software allowed Derek and his entire team to learn how to design content that would maximize capturing his town’s attention and bring in more customer.
