Puckett’s Restaurant
Learn how a restaurant increased revenue by over 40% in two months.
Key Benefits
- 40-60% increase in revenue
- Complete, turn-key service
- Easy sign management software
Background
Puckett's has been around for over fifty years, serving southern food, barbecue, brisket, pork and smoked chicken. Today, Puckett’s Restaurants are known for live music and being a place where family and friends can get together to have a good time. In 2019, Puckett’s Restaurants decided to expand and opened a new location in Pigeon Forge, Tennessee, a bustling tourist destination.
Challenge
Puckett's, known for their slow-cooked BBQ, laid-back atmosphere and live music, was excited to expand to the mountain vacation town of Pigeon Forge, Tennessee, where tourists came to enjoy Dollywood, the Titanic Museum and more than 80 attractions.
Pigeon Forge, however, proved to be a more challenging location than others they had opened. The Puckett's team discovered that their location looked too similar to a popular tourist attraction across the street, the Incredible Christmas Place. They also found that tourists from other states didn't know what food and entertainment options Puckett's offered.
Two years later, the Puckett's team realized that they needed to increase visibility and get a digital sign to advertise they’re so proudly known for, their unique events and delicious specials.
When they'd opened the restaurant, the team had gotten designs that included a digital display under their famous Puckett's sign. The original sign providers offered software that was difficult to use, so the Puckett's team ultimately decided to look for other digital sign partners.
The Puckett's team came to Cirrus looking for:
- A way to better communicate their events and food offerings to tourists
- A sign that could fit on their existing static sign mount
- Easy-to-use software for their team to update
Solution
The Puckett’s team found Cirrus covered everything on their checklist, and more. They loved how Cirrus took full management over the project and made it easy from start to finish–including selecting the optimal sign resolution for the best viewability, working with the team to get the sign update permitted, and then collaborating with Puckett's existing sign shop for installation. Puckett's invested in a 6'x8' double-sided sign with 6mm resolution to attract interest from tourists traveling both ways down the parkway.
The Puckett's team appreciated how easy ScreenHub, Cirrus's digital sign software, was to use compared to other software management systems they had seen. Thanks to dedicated training from Cirrus Support, their marketing department can now program in specials, live events and updates from their headquarters in Franklin, Tennessee and see the new advertisements reflected immediately on the sign in Pigeon Forge.
Puckett's now loves using their sign to entice tourists to their restaurant for events. "We can put live music on a sign," recounts General Manager Mike Zelenak. "The graphics are amazing... it's like you're standing in front of the stage watching the music play."
"We can put live music on a sign," recounts General Manager Mike Zelenak.”
Results
The results have been incredible. Within two months of the Cirrus sign being installed, Puckett's saw over a 40% increase in revenue—during the slow winter months of January and February. They're bringing in more tourists new to Puckett's classic BBQ and are able to attract more people to their live events.
