D'Agostino's Navajo Bar & Grille
Key Benefits
- Capturing attention of traffic passing by with high quality visuals
- Standing out against competing restaurants in the area
- A subscription program that allowed him to own a sign without having to pay a large upfront amount
Background
Restaurant owner, Dana had an existing sign with a readerboard, but was frustrated with manually replacing the letters. He wanted to grow his business by being the first in his area to install a digital sign. He hoped being able to show images of his offerings, like a sizzling steak, would help potential customers see the kind of food he offered and help him compete against other local restaurants.
Challenge
- Increasing foot traffic and revenue
- Improve branding and public perception
- Keeping up with or beating out the competition
- No time to manage project management for a new sign installation
Solution
After reaching out to a sign provider who wasn’t very responsive, Dana found Cirrus.
- He appreciated how Cirrus was a turn-key solution–going above and beyond to make it simple, managing the entire project from start to finished installation.
- Dana received personal training on the sign’s software. Since he wasn’t computer-savvy, he loved the additional assistance and knowing he had access to lifetime support should he ever need more help.
- Finally, the monthly subscription was a game-changer. His business wasn’t in a position to pay a large amount up front, so he was happy he could get a new sign without hurting his budget.
