How a New LED Sign Turned Highway Traffic Into New Customers for Honey's Fried Chicken

Honey's Fried Chicken, owned and operated by Malcolm Bedell, has served golden fried chicken for years, built around a cozy, family atmosphere and a "good food done right" philosophy. Despite the loyal following, the restaurant had one problem: visibility. Thousands of cars passed the highway location every day without noticing the small, static sign out front.

A strong social following wasn't reaching the people driving right past

"We're all over Facebook and Instagram," Malcolm said, "but we still had people in the neighborhood driving past every day who didn't even realize we existed." The static sign had faded into the background, while nearby competitors ran bright, dynamic displays that caught the eye immediately. After hearing a real-time traffic analysis from a Cirrus representative, Malcolm decided an LED display was the way to close that gap. He needed a sign that was:

• Visually striking enough to stand out on a busy road
• Easy to update with specials and announcements
• Backed by reliable support
• Handled start to finish by one partner

Cirrus managed the whole project, from permits to a sign built for traffic in both directions

Malcolm chose Cirrus for its reputation for reliability and full-service project management. Cirrus worked with Honey's from the start, selecting the right sign size, helping secure city permits, and coordinating installation. The restaurant landed on a double-sided LED display positioned to reach oncoming traffic from both directions of the highway, managed through Cirrus's ScreenHub software so Malcolm can log in and update it from anywhere.

The sign runs on Cirrus's 5G-connected technology, so updates stay fast even in spots with unreliable Wi-Fi.

New customers who'd never seen a single Facebook post

After the sign went up, Honey's saw a clear increase in new visitors, many of them locals who'd driven past for years without knowing what was inside. Malcolm noticed the sign was reaching people his social media never had: folks who don't follow the restaurant online at all. It also became something people noticed and talked about, showing up in customer photos and posts of its own.

Honey's now uses the sign to highlight daily specials, share personality-driven messages, and invite new customers in to try the food and community that make the restaurant what it is.