HOW SMART BUSINESSES
WIN DURING A RECESSION
During a downturn, it’s hard to resist slamming on the breaks on all marketing.
But that's not the best course of action...
Here’s the thing, if you want to come out of the recession a winner, you need to keep marketing turned on. Research shows that businesses that maintain or even expand their marketing budgets through a recession grow by over 200% more than those that reduce or stop spending. But there’s more to it than just marketing if you want to be a winner.
We’ll show you:
- The value of marketing through a recession
- How to change your message to attract customers
- New ways to reach potential customers
- Long-term customer behavior changes