Digital Marketing Specialist
About the Job
We are looking for a candidate with a curious spirit and an entrepreneurial mind who is obsessed with all aspects of online marketing efforts to drive engagement and lead generation efforts. This is a full-time position for a self-starter with the ability to work independently and as part of a team in a fast-paced, casual, and collaborative environment.
In this new role, the Digital Marketing Specialist will have the opportunity to work with like-minded marketing folks to deliver high-impact organic and paid campaigns with measurable results. This great career opportunity offers experience and future growth possibilities with a growing SaaS company.
The Digital Marketing Specialist is responsible for assisting in planning, implementing, and monitoring our long and short-term digital marketing campaigns across all digital networks. Your central goal is to optimize our marketing funnels to increase lead and opportunity generation while increasing our brand awareness and loyalty.
Cirrus Core Values: What we look for in a teammate
Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.
Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don't settle for "That's just the way it is."
Quality: Quality isn’t a catchall phrase. It is an action plan that requires hard work and focus to achieve. Step by step we strive to build quality into everyday processes and products to achieve our collective success.
Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.
Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.
Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.
Job Duties
- Execute our digital strategy across paid and owned channels to drive awareness, consideration and adoption of our products
- Manage paid media campaigns across all digital channels, ensuring campaigns are pacing on-target and are in a constant state of testing and evolution
- Utilize strong analytical ability to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) and compile reports for management showing results
- Monitor and identify trends and insights and optimize spend and performance, based on the insights
- Brainstorm new and creative growth strategies
- Assist in planning, executing, and measuring experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Skills and Qualifications
- Minimum of 1-3 years of experience running successful paid media campaigns (B2B experience a plus)
- Working knowledge of digital marketing best practices (PPC, SEO, Email, Programmatic Display, Social) and proven understanding of paid media strategy and the marketing funnel
- Good understanding of search, display, and social media KPIs beyond simple in platform engagement metrics
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Familiar with UX and conversion rate optimization best practices (e.g. optimizing landing pages and user funnels)
- Familiar with A/B and multivariate experiments
- Working knowledge of website analytics tools (e.g., Google Analytics, SEM Rush, WebTrends and other tools)
- Working knowledge of marketing automation platforms (e.g. Hubspot and other tools)
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints a plus
- Strong analytical skills and data-driven thinking
- Strong communication skills, both written and verbal
- Up-to-date with the latest trends and best practices in online marketing and measurement
Physical Requirements
- Must be able to sit or stand for long periods of time
- Close visual focus required
- The position requires the use of a headset, computer, and keyboard for the duration of a work day
Benefits
Cirrus offers a competitive benefits package, effective on day one:
- Medical, dental, vision
- 401K
- Paid time off
- 9 company holidays
- Flexible work schedule/remote options
- Company provided Mercedes Sprint Van for traveling to customers
Salary
- Salary, exempt from overtime
Cirrus Systems, Inc. is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.