Cirrus Systems, Inc. ยท Effective date: January 1, 2020
Cirrus Systems, Inc. recognizes that users may have concerns about privacy issues as they navigate the Internet. Cirrus Systems, Inc. is committed to providing users with a safe, secure environment in which to secure information. Cirrus Systems, Inc will use reasonable efforts to ensure that the information you provide remains private, and is used only for the purposes stated below.
We collect information about the users of our site. This information helps us determine which parts of the site visitors find most valuable as well as how we can continually improve the services we provide. User identities remain anonymous unless the User provides this information as a part of registration. We use your IP address to help diagnose problems with our servers and to administer our Website.
Users may use cirrusled.com without registering, but registration must occur in order to use any of the personalized services. Our site’s registration form requires specific contact information: name, e-mail address, etc. We use customer contact information to learn more about our visitors. The contact information is also used to contact users when necessary.
Unique identifiers (such as IDs and passwords) are collected to verify the visitor’s identity and for use as account numbers in our record system.
We seek to limit the collection and use of customer Personal Information required to deliver service to our customers. The purposes for which we collect customer Personal Information include advising our customers about our products, services and other opportunities, advertising our products and services, and administering our business
1. Service Providers
We may share your information with trusted third-party vendors, consultants, and service providers who perform services on our behalf (e.g., payment processing, installation partners, data hosting, customer support, analytics). These parties are authorized to use your information only as necessary to provide services to us. We share your information with third-party service providers who perform services on our behalf, including CRM and sales operations, customer financing, call recording and coaching, data enrichment, payment processing, installation support, data hosting, and customer support. These parties are authorized to use your information only as necessary to provide services to us.
2. Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of that transaction.
3. Legal Requirements
We may disclose your information if required to do so by law, regulation, legal process, or governmental request; or to protect the rights, property, and safety of Cirrus Systems, Inc., our customers, or others.
4. With Your Consent
We may share your information with third parties when you give us consent to do so.
5. Aggregated or De-Identified Data
We may share aggregated or de-identified data (which cannot reasonably be used to identify you) for research, marketing, analytics, or other lawful purposes.
6. Third-Party Advertising & Analytics
We use third-party analytics tools (such as Google Analytics) and advertising partners (such as Google Ads, Meta/Facebook, etc.) to help us understand website usage, measure the effectiveness of our marketing campaigns, and deliver more relevant ads. These partners may collect information about your use of our website through cookies, pixels, and similar technologies. This information may include your IP address, device information, pages visited, and actions taken on our site. We may share certain information (such as hashed email addresses or customer lists) with advertising partners to create custom audiences for targeted advertising. You can opt out of personalized advertising by adjusting your browser settings to block cookies or by visiting:
For more details about how Google collects and processes data, please visit Google’s Privacy & Terms.
7. SMS Consent
We do not sell SMS consent to third parties for marketing purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
8. Authorized Reseller Partners
We may share your contact information with authorized sign company partners in the Cirrus reseller network who may contact you regarding signage products and services. These partners may use your information for their own sales and marketing purposes related to commercial signage. They are not permitted to resell your information, transfer it to unrelated third parties, or use it for purposes unrelated to signage. You may opt out of this sharing at any time by contacting privacy@cirrusled.com.
If you are a California resident, you have the following rights regarding your personal information:
Right to Know. You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business or commercial purposes for collecting or sharing it, and the categories of third parties with whom we share it.
Right to Delete. You may request that we delete personal information we have collected from you, subject to certain exceptions permitted by law.
Right to Correct. You may request that we correct inaccurate personal information we hold about you.
Right to Opt Out of Sharing. You may request that we stop sharing your personal information with third parties, including authorized reseller partners. To opt out, click “Do Not Sell or Share My Personal Information” in the footer of our website or contact us at privacy@cirrusled.com.
Right to Non-Discrimination. We will not deny you services, charge you different prices, or provide a different quality of service because you exercised any of the rights described above.
Categories of Information We Collect. We collect the following categories of personal information through our website and advertising platforms: identifiers (name, email address, phone number); professional information (company name, job title, industry); location data (installation address, postal code); internet activity (IP address, pages visited, cookies); and inferences drawn from the above to determine your interest in our products.
How We Use It. We use this information to respond to sales inquiries, deliver our products and services, conduct marketing, share with authorized reseller partners for signage-related outreach, and improve our website and advertising.
Submitting a Request. To exercise any of the rights above, contact us at privacy@cirrusled.com. We will respond within 45 days. We may need to verify your identity before processing your request.
We retain personal information for as long as necessary to fulfill the purposes described in this policy or as required by law. Contact information collected through our website and advertising platforms is generally retained for the duration of an active sales relationship and for up to 24 months following last contact. Lead contact data shared with authorized reseller partners is subject to deletion upon a verified request submitted to privacy@cirrusled.com.
At cirrusled.com, we use a feature on your Internet browser called a “cookie”. A cookie is a small file that your Web browser places on your computer’s hard drive to identify you as a user. cirrusled.com does not use cookies to collect any personal information about users, nor do we sell or make them available to other organizations.
You may disable the cookie function on your browser or erase the contents in your cookies file. To do this, consult the help features in your browser and program manager. However, please bear in mind that doing this prevents the Website from recognizing you as a previous user of the Website. Disabling cookies may also affect the functionality of this and many other websites that you visit. Therefore it is recommended that you do not disable cookies.
Account related cookies
If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterward to remember your site preferences when logged out.
Login related cookies
We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.
Email newsletter related cookies
This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users. To update your preferences, and/or further specify the types of communications you wish to receive from Cirrus, please visit our Email Communications Preferences Center through an email you’ve received.
Surveys related cookies
From time to time we offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.
Forms related cookies
When you submit data through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.
Site preferences cookies
In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.
Third-Party Cookies
In some special cases, we also use cookies provided by trusted third parties. The following section details which third-party cookies you might encounter through this site.
This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
For more information on Google Analytics cookies, see the official Google Analytics page.
Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content and helps us to understand how we can improve the site for you.
From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimizations our users appreciate the most.
As we sell products it’s important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.
The Google AdSense service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you.
For more information on Google AdSense see the official Google AdSense privacy FAQ.
We use adverts to offset the costs of running this site and provide funding for further development. The behavioral advertising cookies used by this site are designed to ensure that we provide you with the most relevant adverts where possible by anonymously tracking your interests and presenting similar things that may be of interest.
We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
Cirrusled.com may contain links to third-party Websites. These links are provided solely as a convenience to users and not as an endorsement by Cirrus Systems, Inc of the contents on such third-party Websites. Cirrus Systems, Inc is not responsible for the content of linked third-party sites and does not make any representations regarding the content or accuracy of materials on such third-party Websites. Links to third-party Websites are performed at your own risk.
Cirrus Systems, Inc does not represent or guarantee the truthfulness, accuracy, or reliability of communications posted by users or endorse any opinions expressed by users. User acknowledges that any reliance on material posted by other users will be at the User’s risk.
Cirrusled.com encourages visitors to submit feedback. Any feedback that is submitted becomes the property of cirrusled.com and we may use this feedback for marketing purposes, or to contact visitors for more information.
Any changes to our privacy policy will be posted here so that visitors will always know what information we gather, how we might use that information, and whether we will disclose it to anyone. If, at any time, you have questions or concerns about cirrusled.com’s privacy statement, the practices of this site, or your dealings with this Website, please reach out to us from the Contact page and/or at privacy@cirrusled.com. We will respond to verified privacy requests in a timely manner as required by applicable law.